Big Data & Hadoop

Big data is a concept where large packets of data are handled and facilitated for use. It involves huge amount of structured or unstructured data which is difficult to process involving present day tools. It all about information.

Hadoop, from ‘cloudera’ is a software framework, for storing large amount of data and running applications on. It is used for batch processing of data. It is an open-source ecosystem, and allows for massive storage of data with huge processing power using hardware and handling multiple tasks at a time.

Why do you need to learn Big DATA & HADOOP?

Big data is used to understand the behaviour and preferences of customers for any particular field. Big data is used by companies to set their goals, targets, and campaigns accordingly. It uses traditional data, along with social media data and other internet data to get the complete profile of their customers including their tastes. So, marketing and research companies use all such knowledge to basically identify failures and do the root cause analysis of such failures.

Hadoop is basically a tool to handle such big data, to interpret it through various algorithms, and then to reduce that data for a certain specific result. Marketing companies and big organisations are using all such tools to further their roles and interests in the market. In the coming future most of the marketing will be tool based.